This means you have to be selective about the images you upload. You probably have more images than image placeholders. Now that you have your mood board generator open, note how many image placeholders are available to you. Organizing it this way makes it easier for you to correlate the ideas to the final branding exercise and helps to develop a more cohesive and strong brand image. Click on it to open the digital mood board generator. Once you’ve edited your board down to your key branding inspiration you can now group the elements by font, color, pattern and texture and image and have the mood board start to resemble more the layout and visual structure of what your branding guide will look like. At the very least you may want to wait until the next day and then with a fresh take on your research, edit the board. If this is the case, a good way forward is to tell yourself you’ll use what you’re editing out for other projects and cut away at the mood board until you have only the essential design elements.Īnother approach is to leave the mood board for a day or two and let your thoughts regarding your design discovery percolate and settle. You may find yourself with two different visual directions or simply with too much inspiration. Editĭepending on how clear you are already about your brand image and visual direction this part of the process can be effortless or quite difficult. If you do not have a wall or printer on hand you can use Illustrator or Photoshop or a website like Pinterest to create mood boards. Arrange the elements on your wall and try to group them by their visual style or what they are. To begin creating, just choose a template from the list. All of Canva’s mood board designs are available in a variety of themes. If you have a printer and wall space you are lucky and can make a traditional mood board using hands-on techniques. Open Canva and type Mood Boards into the search bar to get started. The best designs are not repetition but more a conversation with what has existed before. Remember as you are gathering that you will not be copying any of this work and are only using it as inspiration. Collect photos, fonts, patterns, colors, and advertisements, or paint chip samples, example designs, art, architecture-anything that inspires. The first step in creating a mood board is to gather your materials. Afterwards, and once you have gathered everything you like, you can edit the board down to essential brand elements and inspiration points. You can collect everything that inspires you from the get go. Start by developing a mood board that includes colors, typography, illustration, photos, textures, and patterns that relate to your brand and reflect its visual message.ĭeveloping a mood board is a process of exploration and not set in stone. Good news, one great way to learn how to develop a brand is to start with your very own. Each mood board you create will reflect their lifestyles, likes, hobbies, jobs etc.The first “client project” many new designers take on is the one where they are the client. As well as achieving buy-in from colleagues and stakeholders, from a marketing standpoint, they help you focus more closely on your user personas. The great thing about mood boards is that, apart from being purely creative pursuits, they also have a legitimate business goal. You can present mood boards to the following types of people: Mood boards are an effective method of communication in the design industry because they manage to go beyond mere words. It’s like the old saying goes: “a picture tells a thousand words”. Mood boards generally contain a collage of the following elements: This is because mood boards make it easy to instantly communicate the ideas and inspiration behind a future design. Graphic designers, interior designers, as well as UI/UX designers often use mood boards to convince clients of the look and style they’re going for. A website design mood board can be made for different purposes.
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